2 DVD
23 EPISODE
Plot
Betty Suarez is a courageous, good-hearted, and slightly naive girl from Queens, New York who is sorely lacking in fashion sense. She is abruptly thrust into a different world when she lands a job at Mode, a trendy high fashion magazine based in Manhattan that is part of the publishing empire of the wealthy Bradford Meade. Bradford's son Daniel has just been installed as Editor-in-Chief of Mode following the death of Fey Sommers (Bradford's longtime mistress). Bradford hires Betty as his son's newest personal assistant in an attempt to stop his womanizing son from sleeping with another attractive assistant. As time goes by, Betty and Daniel become friends and help each other navigate their professional and personal lives.
Life at Mode is made difficult for both Betty and Daniel by their co-workers. Their most serious threat comes from Creative Director Wilhelmina Slater, a vindictive schemer who devises numerous plots to steal Daniel's job and seize control of his family's company. Other conflicts are generated by Wilhelmina's loyal assistant Marc St. James and Mode receptionist Amanda Sommers, who continually mock and humiliate Betty for her lackluster physical appearance and awkward nature. Fortunately, not everyone at Mode is against Betty: she gains loyal friends in kind-hearted Scottish seamstress Christina McKinney and nerdy accountant Henry Grubstick. Betty also receives strong support from her father Ignacio, older sister Hilda, and her nephew Justin.
Season 1
Season one premiered in the United States on September 28, 2006 and aired 23 episodes. Major plotlines during the first season include: Betty and Daniel settling into their respective roles as personal assistant and editor-in-chief at a fashion magazine; Betty's relationships with pre-Mode boyfriend Walter and new love interest Henry; Daniel's numerous sexual conquests and his relationship with fellow editor Sofia Reyes (Salma Hayek); Wilhelmina's plots with the "Mystery Lady" to undermine Bradford and Daniel's positions at Meade Publications; Christina's temporary switch to Wilhelmina's side in an attempt to boost her career; the truth behind the murder of Fey Sommers and the death of Daniel's older brother Alex; Ignacio's immigration status and health problems; and Hilda's struggle to find a new career and salvage her relationship with Justin's father.
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